P&G is looking for new technology-enabled solutions, services and business models that incentivize and drive lasting behavior change.
Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities. The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
P&G is seeking startups for enabling AI tech: Transforming Consumer Insights Research with IoT, audio, and privacy-preserving video and Synthetic Image and Label Data.
Austin Che Founder, Ginkgo Bioworks
How can P&G enable consumers to do radically more with radically less water and energy use? How can we make invisible use of water & energy visible, right at the point of use? How might we particularly address the triangle of tension that exists between improving sanitization, reducing water & energy, whilst keeping the feeling of abundance of using water?. From incremental evolution to product innovation, easy-retrofit water-infrastructure changes (taps, faucets, showerheads, etc.) and water appliances that aim at both reducing (hot) water and re-using/purifying/enriching (hot) water, we want to partner!
P&G Latin America has a common objective of driving an innovation mindset to solve the most important business challenges related to sustainability. This has been declared a priority for the company and its business units in LATAM which have already defined clear strategies and metrics and are looking for innovative solutions to support their vision and goals.