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P&G seeks startups for enabling AI tech

Deadline: February 5, 2021

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.

Brief #1: Transforming Consumer Insights Research

P&G wants to transform consumer research with Universal Design to make products usable and accessible to all people, regardless of age, disability, or other factors. Universal Design has 7 key principles such as equitable use, flexible in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, and size & space for approach and use. Through the use of advanced technologies, further insight may be gained to identify challenges people have using our products for tasks in their homes in order to achieve Universal Design.


To achieve Universal Design of our products, P&G covets privacy preserving research methods that are capable of measuring actual behavior of product use within actual use environments, inclusive of consumers’ homes. To do this a new generation of cost-effective qualitative & quantitative research tools must be developed. Capturing and processing of measured data is critical to research learning. To address this grand challenge, advanced methods combining passive listening (sensors, audio, visual), edge computing with embedded AI development, and communication network technologies need to be integrated to limit data for transfer to the cloud and most importantly preserve privacy.
Relevant technology and/or solutions include:

  • Cost-effective and deployable Internet of Things technology that is easy to install and operate in many global
  • households working with our P&G consumer insights research team.
  • Privacy preserving encoded features that allow for AI algorithm development to decode consumer behavior with everyday products in home environments (e.g., home audio features that are filtered for human conversation).
  • Simulation environment to test the platform in a variety of realistic acoustic environments that mimic variation observed in various rooms and geographies.
  • Multi-modal data including sensors, audio, and privacy preserving video are of interest.
  • Open innovation of these technologies for research are needed.
  • A willingness to partner with our internal P&G scientists for application.

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/

Brief #2: Synthetic Image and Label Data

P&G uses images of consumers and products generated in research to develop new digitally enabled products. Evolving consumer needs requires more ‘data’ (e.g. image, video , text, audio, temporal signal ) to accelerate development of new
digital products for consumers.

We are looking for potential partners/providers to propose unique solutions, technologies to automate generation of ‘synthetic’ image and label data as a critical building block in developing algorithms and models. How can P&G apply the use synthetic ‘Image’ & ‘label’ data to accelerate the development of digital products?
Relevant technologies and services may include a solution that generates high quality images that have (almost) the same quality as real images. Images of interest can
be:

  • Consumer Products (packaged, unpackaged or in-use by Consumers)
  • Consumers Faces of sufficient variety (e.g., gender, skin type, blemishes, aging features, head/facial hair styles, etc.)
  • Images of objects before and after using specific products (e.g. Dirty/clean clothes, Teeth before and after using a product, rash after using diaper/pad)

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/

 

Deadline: February 5, 2021
Posted on: January 13, 2021
Key Words:
IoT, edge computing, Artificial Intelligence, synthetic images, image labeling

If you would like to submit a solution, please go to the P&G Innovation Brief Response Form of your choice to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.

Brief #1: Transforming Consumer Insights Research

P&G wants to transform consumer research with Universal Design to make products usable and accessible to all people, regardless of age, disability, or other factors. Universal Design has 7 key principles such as equitable use, flexible in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort, and size & space for approach and use. Through the use of advanced technologies, further insight may be gained to identify challenges people have using our products for tasks in their homes in order to achieve Universal Design.


To achieve Universal Design of our products, P&G covets privacy preserving research methods that are capable of measuring actual behavior of product use within actual use environments, inclusive of consumers’ homes. To do this a new generation of cost-effective qualitative & quantitative research tools must be developed. Capturing and processing of measured data is critical to research learning. To address this grand challenge, advanced methods combining passive listening (sensors, audio, visual), edge computing with embedded AI development, and communication network technologies need to be integrated to limit data for transfer to the cloud and most importantly preserve privacy.
Relevant technology and/or solutions include:

  • Cost-effective and deployable Internet of Things technology that is easy to install and operate in many global
  • households working with our P&G consumer insights research team.
  • Privacy preserving encoded features that allow for AI algorithm development to decode consumer behavior with everyday products in home environments (e.g., home audio features that are filtered for human conversation).
  • Simulation environment to test the platform in a variety of realistic acoustic environments that mimic variation observed in various rooms and geographies.
  • Multi-modal data including sensors, audio, and privacy preserving video are of interest.
  • Open innovation of these technologies for research are needed.
  • A willingness to partner with our internal P&G scientists for application.

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/

Brief #2: Synthetic Image and Label Data

P&G uses images of consumers and products generated in research to develop new digitally enabled products. Evolving consumer needs requires more ‘data’ (e.g. image, video , text, audio, temporal signal ) to accelerate development of new
digital products for consumers.

We are looking for potential partners/providers to propose unique solutions, technologies to automate generation of ‘synthetic’ image and label data as a critical building block in developing algorithms and models. How can P&G apply the use synthetic ‘Image’ & ‘label’ data to accelerate the development of digital products?
Relevant technologies and services may include a solution that generates high quality images that have (almost) the same quality as real images. Images of interest can
be:

  • Consumer Products (packaged, unpackaged or in-use by Consumers)
  • Consumers Faces of sufficient variety (e.g., gender, skin type, blemishes, aging features, head/facial hair styles, etc.)
  • Images of objects before and after using specific products (e.g. Dirty/clean clothes, Teeth before and after using a product, rash after using diaper/pad)

For more information, and to apply, please visit this link: www.pgconnectdevelop.com/needs/lifelab/

 

Process Overview:

  • Apply here, and specify which brief you'd like to respond to.
  • Complete the associated P&G Innovation Brief Response Form - see links above.
  • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
  • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
  • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
  • You can send any specific questions to submissions@pilot44.com
  • Process Overview:
    • Apply here, and specify which brief you'd like to respond to.
    • Complete the associated P&G Innovation Brief Response Form - see links above.
    • All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
    • If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
    • If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
    • You can send any specific questions to submissions@pilot44.com

Disclaimer:  MIT Startup Exchange can make introductions that ideally provide open ended discussions in order to share mutual interests and potentially create common ground that incite the parties to collaborate. MIT Startup Exchange introductions may eventually lead to mutual partnerships, but that is not in any way guaranteed by MIT, MIT Corporate Relations, MIT Industrial Liaison Program (ILP) or MIT Startup Exchange, which takes no responsibility for these outcomes and no formal part in such discussions following our introduction. MIT Startup Exchange and its activities and events are not for purposes of soliciting investment or offering securities.