P&G Seeks Startups for Innovations in Sustainability in Latin America

P&G is looking for new approaches and technologies that can help them to address key business challenges/opportunities. If you would like to submit a solution please submit responses at the link: https://bit.ly/3Fut8Yo AND submit here and we'll try to to help you get status on your application.

Process Overview:

• Complete the P&G Innovation Brief Response Form – https://bit.ly/3Fut8Yo
• All responses will be reviewed, and you will be notified as to whether the response has been accepted for further consideration.
• If accepted, you will be contacted by a Pilot44 Research Analyst to schedule a meeting to present additional detail on your company and solution as well as, where applicable, to provide a demonstration of your product.
• If contacted for next steps, additional detail on the client needs will be provided during at that time, as well as additional information on the review, selection and reward process.
• You can send any specific questions to submissions@pilot44.com
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Business Background:

P&G recognizes consumers want brands that both meet their traditional value and performance expectations, while helping to solve some of our world’s most complex social and environmental challenges. P&G is committed globally to ensuring that environmental sustainability is an integral part of its brands’ core equity and central to P&G’s mission.

P&G Latin America has a common objective of driving an innovation mindset to solve the most important business challenges related to sustainability. This has been declared a priority for the company and its business units in LATAM which have already defined clear strategies and metrics and are looking for innovative solutions to support their vision and goals.

Business Challenge / Needs Definition:

How can P&G decrease its environmental footprint while also enabling consumers to live more responsibly? From recycling to packaging to water and energy conservation at home, we want to partner!

Priority focus areas include, but are not limited to:

• Circular Economy – Latin America accounts for a significant amount of plastic debris and waste due to a lack of circular recycling systems, capital, and technical assistance in the sector. P&G is looking for new solutions that help eliminate waste and pollution by keeping products and materials in use for as long as possible. This includes, but is not limited to, refill/reuse models, new recycling technologies, new potential recycling streams for currently non-recyclable packages (including small sizes and flexibles), package to package recyclability stream (e.g. flexible packages) and consumer engagement on recycling habit change. Focus is circular economy of packaging and not resources like energy, land, water, etc.
• Alternatives to Virgin Petroleum Plastic for Consumer Primary Packaging and Products, P&G ́s brands are committed to reducing and eliminating the use of virgin plastics in their packages and products but current sources for alternative materials in Latin America pose challenges, including cost and scale. P&G is looking for solutions that has a potential to solve those barriers, such as post-consumer recycled resins, bioplastics, barriers or coatings in paper packages (flexible or rigid) to protect liquids and compatible with paper recycling stream, CO2/ CO direct conversion into plastics or other chemicals of interest, etc.
• Other solutions that help reduce the environmental footprint during products usage (e.g. that enable reduction in water or energy consumption during products usage and at home) – Recognizing the sustainability innovation ecosystem is evolving rapidly, P&G is interested in other emerging solutions that make a sustainable lifestyle easier to adopt, provided they can be applied to our existing brands and products. For example, water conservation is a major challenge as 70% of P&G’s products require the use of water and 70% of our greenhouse gas footprint is in consumers' hot water and energy use.

What we are NOT looking for:

Packaging alternatives using glass, biodegradable / compostable plastics (with the exception if it can be applied to small size liquid sachets), oxobiodegradable. Neither solutions which exclusively applies for Manufacturing Plants.

Pilot Geographies: 

We are looking for solutions that can be piloted in major countries of Latin America.

The Ask:

If you have a solution that can bring sustainable products and practices to the world, please submit a summary of your solution, approach and/or technologies and indicate how you would propose pilot testing your solution. All ideas and submissions will be fully reviewed by our team. We look forward to hearing from you.