If you would like to submit a solution, please go to the P&G Innovation Brief Response Form https://bit.ly/3j0CVdr to complete their form with the requested information, AND submit here and we'll try to to help you get status on your application.
Business Background:
P&G Grooming is obsessed with deeply understanding and delighting our consumers. Our ability to reach consumers anywhere, everywhere has allowed us to offer an unmatched experience to men and women across the world, enabling them to be the best they can be every day. We are committed to step up our efforts and communicate 1:1 with them. Our vision is to operate as a consumer first, data driven company in order to delight consumers and continue grow the category. In order to succeed, we want to partner and to find new ways to enable the 1:1 relationship via first-party customer data at scale.
Business Challenge:
We are learning to communicate with consumers 1:1 with success. However, we still have opportunities to better understand their needs, offer some swagger, give them relevant tips, etc. How can P&G Grooming accelerate building and capturing first-party data at scale? What technologies and partners exist that can help us increase our first-party data by 10x and enable us to operate as a data-driven company?
The problem and help needed is on how P&G can unleash massive amounts of consumer data to enable 1:1 relationships and how to best leverage this data. We are looking for new and creative approaches to open the floodgates and experience hockey stick growth in first-party consumer data collection. First party data may be defined in a variety of ways: (1) Contactable Data (email, SMS, etc.) and (2) Data to help us know more about a consumer and what is right for them (purchase history, traits, demographic, email, etc.)
The focus of this brief is driving data acquisition in key markets, including North America, Europe, Japan & Korea, and therefore, interested parties must be able to activate in one or several of those regions.
Relevant Technology Domains May Include, but are not Limited to, the Following:
Smart & Interactive Packaging
Interactive Ads / Rewarded Ads
Zero Party Data Collection
Surveys & Customer Feedback
Personal Data Exchanges & Data Wallets
Consent & Privacy Management Platforms
Alternative & Synthetic Data
Receipt Scanning / Purchase Data Capture
Smart Advertising with TXT capturing data
Connected Devices / Smart Home
Behavioral Analytics
Authenticated Consumer ID
Contextual Targeting
Blockchain Browsers & Ads
Clickstream data
Referral Marketing
App & Mobile Based Experiences
Smart Promo with TXT capturing data
The Ask: P&G is looking for new solutions that can help them capture and leverage massive amounts of first-party consumer data to drive lasting, 1:1 relationships with consumers. If you have ideas and supporting technologies that you believe can help deliver disruptive services & solutions to this challenge, we want to hear from you. Where there is a good fit, we are looking to drive agile in-market pilots with the goal of scaling successful services & solutions. All ideas and submissions will be fully reviewed.
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